Hashtags. Confusing? Weird? Why do we use them? Instagram Hashtags 101 for Travel Bloggers is a lesson for using Hashtags for Instagram that will help you grow your reach quickly. This means more likes per photo and more followers.
A #hashtag is a clickable link. When you use hashtags in your posts you and anyone else are able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag. Here is an example for the hashtag #Instatravelling. You can see there are over 76 thousand images to scroll through with this hashtag. This is how some people search and find new people to follow.
A Few Things You Should Know!
1. If your posts are set to public, you can add hashtags to your photos and videos. So, if you have a private account and you tag posts, they won’t appear publicly on hashtag pages
2. Include your #hashtags in a comment on your photo not in the post. See below for an example from my 52Pefectdays Instagram page. See that the top text is from my post and the one below is a new comment with my hashtags.
3. When people with private profiles tag posts, they won’t appear publicly on hashtag pages.
4. Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work.
5. You can only tag your own posts. You can’t tag other people’s photos/videos. But you can leave hashtags in comments on other posts.
6. You can use up to 30 tags on a post (including your first post / first comment). If you include more than 30 tags on a single photo/video, your comment won’t post.
7. Include 3-5 tags in the original post. These should be the tags with the highest volume or that are most relevant (the ones you want to potentially land you in “top posts”).
8. Hashtags will produce the most likes and organic followers.
9. Instagram made a change awhile ago, so tags will appear from the time that you post the original image, not when you applied that hashtag. This means that you will no longer be able to add hashtags to your Instagrams after the fact and expect them to show up at the top of hashtag searches.
10. Include all the necessary hashtags in the comments immediately after posting. If you don’t you post will most likely sit dozens of pages down the hashtag search – no one will see it.
Tip for Hashtags:
Create a list of hashtags in your notes app on your phone. Or create several note pages. This way you can copy and paste and only add specific hashtags to each post.
For more about the best hastags to use please check out: “Best Instagram Hashtags for Travel Writers and Photographers“.