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BITW 006: How to Create a Strong Travel Writer – Travel PR Relationship with Ann Flower
Ann Flower owns and is president of a top notch PR firm in Los Angeles and works with clients such as The Los Angeles and San Diego Travel & Adventure Shows, The Palm Restaurant, Pismo Beach Visitors Bureau and many others. In this episode you will learn what an average day is like in the life of a travel PR rep and her tips for travel writers to create a solid relationship with the PR community.
More About Ann:
Ann is an urban bee keeper and has been known to wrangle swarms of bees at Los Angeles unified schools. She is also a bird watcher, a foodie and has handled some very high end tourism clients such as Merv Griffin’s Beverly Hilton, Wickenberg Inn, Isabel Goldsmith’s Las Alamandas Resort, the Givenchy Hotel & Spa, Trader Vic’s, Checkers Hotel and Restaurant, Travel Smart products, The Regent Beverly Wilshire and Loews Santa Monica Beach Hotel.
Ann is an urban bee keeper .
Join us to hear what she has to say on 6th episode of Break Into Travel Writing.
The Finer Details of This Show Include:
- Average day in the life of a PR firm.
- Why visitors bureaus are an ally.
- How to apply for press credentials for the Travel and Adventure Show.
- What a restaurant looks for in coverage from a travel writer.
- The #1 thing you need to get a media visit to a hotel or restaurant.
- And loads more!
Ann also shares Why every travel writer or photographer should attend the Travel and Adventure Show and here are just a few reasons:
- Samantha Brown
- Rick Steves
- Peter Greenburg
- Patricia Schultz
- There will be a cooking stage, cultural stage and photography seminars.
Ann shares some great tips for any travel writer who want to work work directly with hotels and restaurants, travel PR and visitors bureaus. Some of the main points we discuss are:
- The do’s and don’ts of press trip etiquette.
- Using Examiner.com to get your travel writing career started.
- How to determine the target audience for a hotel or destination.
- Why an assignment from a very small outlet can lead to a media visit.
- The #1 way to burn a bridge with a PR company or media outlet.
- Why every travel writer should have a profile on Cision.com.
There’s plenty more Ann shares on today’s show on that same subject – and offers great insights! One of my favorites is, “Be kind to the publicist because they really hold the keys to the castle” Be sure to listen to hear her bonus tips for taking your travel writing to another level. Have a listen to get the inside scoop, and then join me in thanking Ann for being here! And thank you as well. We’ll see you next time!
Episode Resources
Los Angeles Travel & Adventure Show (February 21 & 22)
San Diego Travel & Adventure Show (February 14 & 15)
The Palm Restaurant, Beverly Hills
Pismo Beach Visitors Bureau
Examiner.com (No longer in business)
Cision.com
Traveling Boy
Jet Set Traveler
Tbex
SATW
Los Angeles Restaurants Ann Recommends
Faith and Flower
Ink
Connect with Ann on Social Media:
Ann Flower on Twitter
Ann Flower on Facebook
Ann Flower on Linkedin
Connect with Break Into Travel Writing
Twitter
Facebook
Instagram
The Aspiring Travel Writer, the Facebook group
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[…] Mentioned on this episode: Ann Flower Ian Cumming Beth Santos Michael […]
[…] Day by Ann Flower of Ann Flower PR. I’ve know Ann for a few years and I also interviewed her on Episode 6 of this podcast. She works with high end luxury hotels, as well as several visitors bureaus and the […]
Is the link to Examiner correct? It is going to AXS.
Hi Tammy. Examiner is no longer in business. They were bought in mid 2016 and then folded the current blogging platform and switched to a video based platform.