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BITW 011: How to Pitch a PR How to Pitch a PR Rep with Shae Geary from (W)right On Communications

Shae in Hawaii.

Shae in Hawaii.

Shae Geary is the Senior Communications Strategist with Wright On Communications, where she represents clients such as Casa del Zoro, Hilton Carlsbad Oceanfront Resort, Keating Hotel, Lafayette Hotel and Visit Oceanside. Shae shares tips to create strong media relationships with PR reps.

More About Shae:

Shae has over 17 years of experience representing world-class travel and hospitality clients. Her expertise includes a broad range of niche markets including- spa, golf, recreation, weddings, dining, luxury, family and green travel.Her passion for travel began during her college days when she was fortunate to travel the world with Semester at Sea. Since then, she has combined her passion for travel and communications.  she began her career in Hawaii, where she worked in the travel department of Hawaii’s largest public relations firm — McNeil Wilson Communications.

Join us to hear what Shae Geary has to say on 11th episode of Break Into Travel Writing.

The Finer Details of This Show Include:

  • Shae’s experience with Semester at Sea.
  • How to write a pitch letter that works.
  • How to use Linkedin as a tool to connect with PR and writers.
  • Why you should attend Travel Massive.
  • Tips to diversify so your reach more outlets.
  • And loads more!

Shae also shares her insights on how to start a relationship with a PR rep and what she is looking for in coverage from a writer. Some of the main points we discuss are:

  • Why you should always as a a PR rep for the client list a blurb on each client.
  • How to approach a PR rep and create a strong relationship.
  • How to pitch a PR rep.
  • Why you should always know your story angle before you pitch your idea.
  • The don’ts of a press trip!
  • The difference between a media rate and a comp.
  • How to easily find the PR company for a destination or hotel property.
  • Why you should get on the list for your local DMO and CVB annual events.
  • Shae’s tips to break into travel writing.

Be sure to listen to hear what Shae has to say about what a PR rep is really looking for from a travel writer and how to get your travel career going. There’s plenty more Shae shares on today’s show on that same subject – and she offers great insights! One of my favorites is, “The more info you give a PR person, the better!.”

Be sure to listen to hear his bonus tips for the best way to approach a PR director including her tips to pitch a PR rep. Have a listen to get the inside scoop, and then join me in thanking Shae for being here! And thank you as well.

Episode Resources
Visit California
Travel Massive

(W)right On Communications Travel Clients

El Cordova Hotel — Featuring exquisite architecture harkening back to the 1930s, the historic El Cordova Hotel in Coronado provides an intimate boutique experience just steps from San Diego’s must-sees.  Fantastic for everything from a couples’ getaway to a family vacation, El Cordova’s prime location and authentic atmosphere ensures a one-of-a-kind stay. ElCordovaHotel.com 

Hilton Garden Inn Carlsbad Beach — Overlooking the pristine California coastline, the award-winning Hilton Garden Inn Carlsbad Beach delivers an above-and-beyond experience. With an brand new look in its guest rooms, restaurant and more, the hotel is ready and waiting to serve as the ultimate family-friendly escape to sunny San Diego. HiltonGardenInnCarlsbad.com 

Hilton Carlsbad Oceanfront Resort & Spa — Featuring a modern aesthetic, sweeping ocean views and a lauded approach to service, Hilton Carlsbad Oceanfront Resort & Spa delivers the quintessential California hospitality experience — laid-back yet luxurious. Live like a local this winter with everything from paddleboarding and surfing to craft beer and wineries at your fingertips. OceanfrontCarlsbad.com 

John Muir Lodge — Nestled amongst picturesque forests and meadows and steps from the iconic General Grant Tree, John Muir Lodge in Kings Canyon National Park has just unveiled an all-new, eco-conscious remodel for an even more authentic national park experience. VisitSequoiaKingsCanyon.com 

La Casa del Zorro Resort & Spa — Find tranquility, luxury and history in the midst of the magical Anza-Borrego Desert at La Casa del Zorro Resort & Spa. Brand new for the high season, hit the links at Rams Hill Golf Club with the exclusive Stay and Play Package, starting at just $210 for an overnight stay, discounted rounds and more. LaCasadelZorro.com 

Tenaya Lodge at Yosemite — Located just two miles from the southern entrance of Yosemite National Park, Tenaya Lodge at Yosemite is a Four Diamond, full-service resort offering guests the opportunity to “rough it minus the rough part.” This winter, the lodge beckons with luxe accommodations and cool activities — the perfect jumping off point for adventures in the Yosemite-Sierra. TenayaLodge.com 

The Lafayette Hotel Swim Club & Bungalows — Experience “yesterday, today” at the grand Lafayette Hotel in San Diego’s burgeoning North Park neighborhood. Once a favorite of icons including Ava Gardner and Johnny Weissmuller, The Lafayette effortlessly combines the elegance of the 1940s with its modern surroundings for a decidedly unique, “hipster chic” experience for guests of all ages. LafayetteHotelSD.com 

The Keating Hotel — Chic and contemporary, The Keating Hotel in the vibrant Gaslamp Quarter is the modernist’s dream. Perfect for kicking off a night out in downtown San Diego or exploring the city, The Keating’s warm hospitality is perfectly balanced with sleek and sexy guest rooms courtesy of Pininfarina, the design firm behind Ferrari and Maserati. TheKeating.com 

Wuksachi Lodge — Wuksachi Lodge offers a warm and welcoming base camp for explorers of Sequoia National Park. This winter, see the grandiose beauty of the Big Trees from a fresh perspective with the Deluxe Winter Explorer Package, featuring an overnight stay, snowshoe or cross-country ski rentals and more. VisitSequoiaKingsCanyon.com

Connect with Shae on Social Media:
Shae Geary on Linkedin

Connect with (W)right On Communications on Social Media:
(W)right On Communications  on Facebook
(W)right On Communications  on Twitter
(W)right On Communications  on Google+

Connect with Break Into Travel Writing
The Aspiring Travel Writer, the Facebook group

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Podcast interviewing Shae Geary about how to pitch Rep

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