BITW 026: Why Every Travel Writer Needs a Website with Todd Meisler

Today’s guest is an Artist, Photographer, drummer, singer and business owner. He owns and operates ZD Design Agency – a company that focuses on online strategy and internet marketing optimization for small businesses. What does that mean you ask? He designs and develops websites for businesses as well as offering strategy and implementation of SEO and Social Media Marketing. on this episode Todd Meisler explains why every travel writer needs a website and some great resources to get your website up quickly.

Todd beer tasting on our Media Visit to Oceanside

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The Finer Details of Episode 26 with Todd Meisler! He shares ………..

Why you’ll get more media trips with a website.
Why having an online presence is a necessity if you want to be found.
That is you work with Godaddy, they will do your WordPress Install.
Why wordpress is the most user friendly website platform.
How to pick a theme based on functionality, look and feel.
How to set a budget for your website.
How to get all web graphics done for under $40.
How to use your website to sell products.
Why an email capture is the golden nugget of a website.
How to automate email.
Why you should be wary of Craigslist for finding a web designer.
That you have to get out there if you want to compete in the travel writing market.

Todd also breaks down the steps it takes to get a website up and going! Below are the basic steps, but make sure to listen to the episode to hear all the details to start your online presence!

Step 1: Define the type of site you want. Research and look at other sites, take notes and make your checklist.
Step 2: Do you want to promote yourself or start a brand?
Step 3: Decide how to build your website.
Step 4:Wireframe the site (create a sitemap).
Step 5: Create content
Step 6: Create a logo and header
Step 7: Create or gather all graphics
Step 8: Determine how to capture emails.
Step 9: Set goals of website.

Episode Resources

Responsive Websites from Break Into Travel Writing
SEM San Diego
SoCal Marketing Club
52perfectdays.com
Godaddy
Wordpress
Wix
Constant Contact
Mailchimp
Blogspot
Blogger
Drupal
Joomla
Chrome Apps & Plugins
cnet.com
Fiverr
Canva
99 Designs
Todd’s Coaching Program
Todd’s Article about Legacy Beer
Legacy Brewery
Asprining Travel Writers Facebook Group

Connect with Todd and ZD Design
Todd Meisler’s Website
Todd Meisler on Linkedin
Todd Meisler on Facebook
ZD Design Agency on Facebook

Connect with Break Into Travel Writing
Twitter
Facebook
Instagram
The Aspiring Travel Writer, the Facebook group

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