My guest today is a freelance journalist, photographer, videographer, and editor. Today Mary Charlebois and I discuss What Tourism Boards are Looking for When Working with a Travel Writer.
Mary is a lifelong traveler, in part due to her Nomadic mother, who often handed her the map and asked her to choose the destination and route.
Today, her home base is Fort Bragg California on the wild and remote Mendocino Coast. She is a features contributor for two regional newspapers, Independent Coast Observer and Fort Bragg-Mendocino Coast Packet. She is a recurring contributor to GoNOMAD, Trivago Magazine, Short Weeks-Long Weekends, Links & Libations, The Travel 100, and a bi-monthly contributor to ByWAYS Magazine. In the last four years, her work has been published in 27-publications, both print, and web.
In the past three years, she has worked with more than 35 PR companies and tourism boards and has almost completely booked her travel calendar for 2019, which is all hosted by tourism or PR companies.
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- Why Writing Longer Content Improves Website TrafficMy challenge for you is to write an epic, all-encompassing article that dives deep into a story or location. And the catch it is must be at least 2,000 words. Listen to the intro to today’s podcast episode to find out how this will help increase traffic to your website!A few examples of articles with a large word count that are driving lots of traffic to my travel site, 52 Perfect Days:
What Tourism Boards are Looking for from Travel Writers with Mary Charlebois
Listen to today’s episode to hear Mary’s Step by step process to reach out to a tourism board and why she turns down group press trips. We also chat about why you don’t have to accept what you are offered regarding payment for freelance work and should negotiate your rate as well as how to properly research a destination before pitching a tourism board. This is “What Tourism Boards are Looking for from Travel Writers with Mary Charlebois“.
Full episode >> listen to today’s episode
Top Takeaways from the Podcast with Mary Charlebois:
- The importance of focusing on niche topics as a writer.
- Why Mary has a website for her portfolio as well as a travel website.
- Why having multiple writing outlets is important.
- Why you must create direct relationships with outlets.
- Why having multiple outlets helps land more media trips.
- Why you can’t be a one-pony show.
- Tips to find monthly or weekly writing gigs for publications.
- You don’t have to accept what you are offered (regarding payment)
- The high and low of what you can earn for freelance articles.
- Why the Writers Market is a great resource to get published, market, and sell your writing.
- Step by step process to reach out to a tourism board.
- Besides outlets, what a writer needs in their arsenal.
- How to turn your words into dollars for a destination.
- How to show a tourism board you can deliver.
- How to properly research a destination before pitching a tourism board.
- Why Spring is a great time to work with tourism boards.
- Overdelivering to your destination host is what get’s you a return trip.
- Why Mary turns down group press trips.
- Why she is in search of a story and not a list of what to do in a location.
- Why you need to look at this as a team; the writer, editor and PR person
- How Mary determines what story to tell and provide the editor.
- Why you should check out the ‘press’ section of a destination before you pitch or write your story.
- Mary’s process for booking 30-day media trips.
- Why it’s hard to write about different locations than you are currently traveling in.
- Mary’s follow up process after a trip and before coverage begins.
- Why she always over-delivers on coverage.
Full episode >> Listen to Episode 143 Now!
Connect with Mary Charlebois
Portfolio – marycharlebois.contently.com
Website – wheremarygos.com
- Loved this episode about Pitching Brands, Destinations & PR with Mary Charlebois of WhereMaryGos on the @writetotravel podcast! http://bit.ly/2SSjlmv [CLICK TO TWEET]
Hope you enjoyed this episode and are inspired to think about how you can set goals for your blog in 2019! Interested in hearing the full podcast? Click here to listen now!
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