Using Instagram for marketing your travel blog is a necessity when planning your 2019 social media strategy.
It’s important that you leverage Instagram for your travel blogging career, but once you start, it can be difficult to understand if you are successful. Without reviewing Instagram analytics and finding the best metrics, you’ll never know if you could be doing more to engage your audience or grow your following.
Click here to access a month’s worth of Instagram tips & free templates.
There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Here, we’ll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself.
Free Instagram Analytics Tools
Every travel blogger should have a business account on Instagram. Once you convert your account from personal to business, you automatically have access to their free analytics tool, Instagram Insights. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account’s impressions and reach.
Additionally, you can compare your original post with a promoted version of the post to figure out if your paid efforts are working. You can only use the tool within the app (there’s no desktop version), and it’s not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole.
Squarelovin’s free Instagram Insights tool allows you to access metrics on your recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour. This provides most of the information you’d need to conduct an analysis on your progress over the year — for instance, you can obtain a monthly analysis on your posts, or a history of your posts broken down by month, day, or even hour. Additionally, the tool offers insights into your followers’ interests, and how to drive further engagement to your posts. You can even figure out the best time to post, depending on when your followers are most likely on the app.
Pixlie offers an impressive free tool. It allows you to analyze metrics to figure out how to drive more engagement and attract new followers. The also tool helps you works to find influencers and brand advocates. This is a place you can strive to be included on for promoting products and landing influencer campaigns.
While it doesn’t provide its Instagram Analytics tool for free, Union Metrics does offer a free monthly Instagram checkup. The checkup tells you which hashtags will increase your engagement, which posts resonate best with your audience, and what time your followers use the app. While the tool can’t give you analytics beyond 30 days, it’s a useful option for taking a look at short-term themes and patterns, and learning how you can quickly improve your metrics.
While admittedly not the most visually appealing tool in the list, Socialbakers still offers critical information, including your most liked and most commented on posts, and your top performing filters. Additionally, Socialbakers offers an Instagram Report, which compares your own Instagram account to your competitors’, to see where you fall in the industry and what you can do to improve. If you are not listed in their database, you can request they add you.